All About Motorsport Developments in Blackpool, Lancashire.

Stewart Sanderson and Kenny Walker became business partners after leaving another tuning company together, both feeling somewhat disillusioned with the industry in general and disappointed with the poor quality of workmanship and products that the tuning industry as a whole seemed to be happy to put up with. They both felt sure they could improve upon it greatly and those thoughts ultimately led to the creation of Motorsport Developments back in April 2000.

Starting primarily as Ford Cosworth and mail order parts specialist’s back in those days, we quickly learned that there was a new and exciting market opening up for custom tuning OEM management systems, so we turned our hand to that instead… investing considerable sums of money into the equipment and training needed to do this mapping correctly on a professional basis. We both had the necessary background for this work having done it for our employers in the past, but instead of just fitting other people’s chips into ECU’s we wanted to actually have the ability to produce our own maps so we could improve on what others were doing, and we proceeded to do just that.

Customers were seeing the benefits of our tuning equipment and expertise in no time, and aside from our national advertising, we were pleased to discover that word of mouth was fast becoming our biggest advertising ally. Within 3 years we were constantly booked up with mapping work, often for months in advance.

Since then we have gone from strength to strength, gaining more and more retail and trade customers along the way who are so impressed with our performance mapping capabilities that they regularly return with their new cars, and sometimes even call us before purchase to get our advise on the models with the best tuning potential. The hundreds of Ford Rs Cosworths we used to see every month have now turned into Mitsubishi Lancer Evolutions and BMW M series cars amongst the other hundreds of cars we regularly tune.

Our trade customers became so impressed with our work that many of them decided they wanted us to supply the software for their customers too. Our dealer network has grown steadily, gaining new ones all the time.

Currently, all remapping work for both trade and retail customers alike is done by either Stewart or Kenny themselves as they strive for absolute perfection and believe that complex work such as this should still be performed by experts and not farmed out to staff who don’t really understand the complexities of modern engine management mapping.

So what singles us out from other tuners in the industry?
Well we like to think that we are different because we all agree that we will always do things our own way. We won’t just use other companies bolt on parts in the hope they will work and we won’t just rely on other companies mapping of ECU’s and pray the management light will stay out and there will be enough fuel to keep the engine intact.

We always do the work ourselves where humanly possible and never use anyone else’s management maps. We have the capability to write the map ourselves from scratch and have a European Dealer network spanning some 90+ installers worldwide that have faith in our abilities to do so.

Our current focus is fixed strongly upon strengthening our Evolution Chips brand and dealer network, having invested heavily in Serial Programming capabilities for our dealer network.

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